Director Marketing & Branding (f/m/d)

<p><strong>Mission Brief&nbsp;</strong></p> <p><span data-contrast="auto">Isar Aerospace is entering an exciting new growth phase, advancing to the delivery of commercial launch services for institutional, governmental, and commercial customers worldwide.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">We are seeking a strategic and hands-on </span><strong><span data-contrast="auto">Director Marketing &amp; Branding</span></strong><span data-contrast="auto"> to lead the company's marketing and brand function, supporting business growth, customer acquisition, and market positioning. Working closely with Sales, Government Relations, Product, and the Executive Leadership Team, you will develop and execute marketing strategies that strengthen Isar Aerospace's brand, generate demand, and accelerate commercial success in the European and international space sector.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Leading a compact, high-performing team, you will combine strategic thinking with operational excellence to build marketing capabilities that scale alongside the company's growth ambitions.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong>Your Role in Our Space Mission:&nbsp;</strong></p> <p><strong><span data-contrast="auto">Brand Strategy &amp; Positioning</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Develop and continuously refine Isar Aerospace's brand strategy and positioning, ensuring alignment with the company's Mission, Vision, and Strategy.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Own and evolve the company's brand architecture, identity, messaging framework, and visual presence across all touchpoints.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Ensure consistent brand application throughout customer-facing channels, materials, events, and campaigns.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Monitor market perception, competitor positioning, and industry developments to strengthen differentiation and relevance.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Partner closely with Executive Leadership, Sales, Product, and Government Relations to ensure alignment between business objectives and market positioning.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto">Marketing Strategy &amp; Demand Generation</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Define and implement a comprehensive marketing strategy that supports revenue growth, customer acquisition, partnership development, and long-term business objectives.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Develop targeted marketing programs for institutional, governmental, defense, and commercial customer segments.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Design and execute integrated campaigns across digital, content, event, and partner channels.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Create measurable demand-generation initiatives that strengthen pipeline development and sales effectiveness.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Identify and leverage emerging marketing channels, technologies, and opportunities to maximize impact.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto">Product Marketing &amp; Commercial Enablement</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Translate complex technical products, launch services, and customer value propositions into compelling market-facing narratives.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Develop product positioning, messaging, collateral, and go-to-market strategies for launch services and future commercial offerings.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Support sales and business development teams with customer-facing materials, competitive intelligence, and market insights.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Collaborate with technical and commercial stakeholders to ensure effective communication of product capabilities and customer benefits.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Drive market intelligence efforts to identify customer needs, industry trends, and growth opportunities.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto">Events, Partnerships &amp; Market Presence</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Lead Isar Aerospace's presence at industry conferences, trade shows, customer events, and strategic forums.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Develop marketing initiatives that strengthen visibility among key customer, partner, and institutional audiences.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Oversee event strategy, sponsorships, and industry engagement activities to maximize business impact and return on investment.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Establish partnerships that enhance brand visibility and support commercial objectives.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto">Digital Marketing &amp; Content</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Oversee the company's digital marketing ecosystem, including website, social media channels, marketing automation, and analytics.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Lead the creation of high-quality marketing content that supports brand awareness, customer engagement, and business development.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Optimize digital performance through data-driven decision-making, audience insights, and continuous improvement.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Establish metrics and reporting frameworks that measure marketing effectiveness and contribution to business outcomes.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto">Team Leadership</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Lead, develop, and empower a compact marketing team, fostering an agile, collaborative, and performance-driven environment.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Build marketing capabilities, processes, and tools that support the company's continued growth and international expansion.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Manage external agencies and strategic partners as required.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p>&nbsp;</p> <p><strong>Qualification Checklist&nbsp;</strong></p> <ul> <li><span data-contrast="auto">Bachelor's or Master's degree in Marketing, Business Administration, Economics, or a related field.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">10+ years of international experience in B2B or B2C marketing, product marketing, brand management, or commercial strategy; experience in space, aerospace, defense-tech, industrial technology, or high-tech sectors is a strong plus.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Proven ability to develop and execute marketing strategies that directly support revenue growth, customer acquisition, and market expansion.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Strong experience building and managing brands in technically sophisticated or emerging industries.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Demonstrated expertise in product marketing, value proposition development, and go-to-market execution.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Experience developing marketing programs targeting enterprise, government, institutional, or defense customers.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Strong analytical and data-driven mindset with experience measuring marketing effectiveness and business impact.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Exceptional ability to translate complex technical products and services into compelling customer-focused messages.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Experience leading and developing a small, high-performing team.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Strong commercial acumen and ability to work effectively across sales, product, engineering, and executive stakeholders.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">High integrity, ownership mindset, and ability to thrive in a fast-paced growth environment.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Willingness and ability to travel internationally as required.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Excellent written and verbal communication skills in English and German; additional languages are an advantage.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span lang="EN-US">Benefits&nbsp;</span></strong></p> <ul> <li><span lang="EN-US"><strong>Employee Participation Program:</strong> Share in our success through our virtual company share program</span></li> <li><span lang="EN-US"><strong>30 days of vacation: </strong>Enjoy the days off to relax and recharge </span></li> <li><span lang="EN-US"><strong>Company pension plan:</strong> Secure your future with our company pension plan, featuring a 20% employer contribution after the probation period</span></li> <li><span lang="EN-US"><strong>Subsidised lunch:</strong> Stay energised with delicious, subsidised lunches every day</span></li> <li><span lang="EN-US"><strong>Public transport ticket:</strong> Commute with ease using a fully financed Deutschlandticket</span></li> <li><span lang="EN-US"><strong>Rental clothing with laundry service:</strong> Enjoy hassle-free workwear with our convenient rental clothing and laundry service &nbsp; </span></li> <li><span lang="EN-US"><strong>Sport Clubs membership:</strong> Stay fit with our sponsored sports club memberships (EGYM Wellpass)</span></li> <li><span lang="EN-US"><strong>Individual learning allowance:</strong> Grow your skills with an individual learning budget granted after the probation period</span></li> <li><span lang="EN-US"><strong>Childcare allowance:</strong> Receive a childcare allowance for your non-school-age children</span></li> <li><span lang="EN-US"><strong>And Much More!</strong> Discover additional perks and benefits when you join our team. &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<br></span></li> </ul> <p><strong><span lang="EN-US">Who we are</span></strong></p> <p><strong><span lang="EN-US"><iframe src="https://www.youtube.com/embed/jW2V5vsMb_k" width="560" height="314"></iframe></span></strong></p> <p><span lang="EN-US">We are Isar Aerospace and we are at the forefront of New Space building a modern space business to enable faster, better and cheaper access to space.</span></p> <p><span lang="EN-US">Our mission is to help democratise space and use it for good in order to improve life on Earth now and for the future generations.</span></p> <p><span lang="EN-US">We are a fast-growing company aiming to provide sustainable and environmentally friendly launch solutions for small and medium-sized satellites and constellations into Low Earth Orbit. The company is privately funded by world-leading technology investors with strong commitment and support and our team is made of driven and talented people with a real passion for space innovation.</span></p> <p><span lang="EN-US">We're making rockets in a way that hasn't been done before disrupting a traditional industry. If you are up for the challenge, want to work on cutting-edge projects and be part of a team changing the world for better, come, join us and launch your career!</span></p> <p><span lang="EN-US">Want to find out more about us?</span></p> <p><span lang="EN-US">Visit </span><span lang="DE"><a href="http://www.isaraerospace.com/">www.isaraerospace.com</a></span></p> <p>&nbsp;</p> <p><strong>Data Protection<br></strong>We process your personal data for the purpose of managing the recruitment process and assessing your application. For detailed information on how your data is processed, including your rights, please refer to our <a href="https://isaraerospace.com/privacy-policy">Privacy Policy</a>.</p> <p>&nbsp;</p> <p><strong><span lang="DE">Disclaimer<br></span></strong><span lang="DE"><span lang="EN-US">Isar Aerospace SE is an equal-opportunity employer committed to fairness and inclusivity. We do not prioritize any specific religion, gender, nationality, or background. Due to security clearance requirements, affiliations with countries listed under § 13 para. 1 no. 17 SÜG may affect the application process. All qualified applicants are encouraged to apply.</span></span></p> Find more English Speaking Jobs in Germany on Arbeitnow