Product Lead - Growth

HEALTH CAN’T WAIT. Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t. Alan exists to end the wait. Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way. So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience. We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR. Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond. ⭐️ THE ROLE: PRODUCT LEAD, GROWTH ⭐️ About the Growth area The Growth area is responsible for our self-serve go-to-market on segments where we do not have sales account executives. - It is about individuals (retirees, freelancers, etc) as well as small companies (up to 10 employees). Those segments are strategic for Alan and we want to accelerate in the coming year. - Those prospects sign up themselves on alan.com and we have some light-touch sales support to close them when necessary. - It includes everything that happens before someone becomes a member: how prospects find Alan, how they decide we're right for them, and how they start. The overall Growth area includes both go-to-market and product activities. - The go-to-market spans across: - segment leaders accountable for the offer, pricing & channels to activate for their market segments - the marketing teams across channels (paid acquisition, SEO / GEO, partnerships, etc) - The product side is split across two product crews: - Conversion: the conversion flows and referral surfaces that turn prospects into members. - Growth Infrastructure: the website, marketing measurement, and marketing ops that make growth marketing efficient. As Product lead for growth, you will lead the product part of the area and work closely with our business leaders to accelerate growth: - You'll set the overarching product vision, push experimentation velocity & big bets, manage the PMs on the team, and lead Alan's move to make Growth Product AI-native. - At Alan, everyone is also an individual contributor, especially given what AI enables us to take on. We will expect you to go deep in selected initiatives to kickstart or accelerate them. More specifically, this means the following. Lead Alan's AI ambition in Growth The way people discover and buy insurance is about to change, and we want Alan ahead of it. You'll set the agenda and ship against it: - Conversational AI that guides prospects through our sales flows. - AI-native acquisition surfaces. - Alan inside LLM ecosystems. Picture a GPT app where a prospect can shop for and buy health insurance, and agentic commerce more broadly. You don't need to have built all of this before. You do need a real, opinionated view of where AI is going, and the drive to turn it into shipped product rather than decks. Build an experimentation engine Conversion is won by learning faster than anyone else. We have achieved a first baseline of A/B testing, learning loops, and a clear shared bar for what actually counts as a win. Now we want to take it to the next level. You'll improve our experimentation culture and the velocity. Give the area a coherent vision You'll align the Conversion and Growth Infrastructure roadmaps and concentrate the team's bets where the leverage is. Two bigger shifts sit in your scope. Alan is going from one product to many, and Growth needs to move from a single conversion flow toward something modular. We're also scaling a self-served model built to travel fast, so it can reach a new country quickly with controlled local adaptation. Build the team You'll manage the PMs in the area and contribute to people topics for all product communities in the area (Design, Engineering, Data, Insurance). That means hiring, coaching, raising the bar on craft, and running a team that owns its outcomes. Continuously increasing talent density is a key part of this job. ⭐️ ABOUT YOU ⭐️ You may be a great fit at Alan if you have: - 6+ years of product related experience, currently at Lead or Group PM level, or as a Founder. You've owned strategy for a whole area, not a single team. - You've managed product managers directly. Hiring, coaching, hard feedback, performance calls. This is a hard requirement, not a grow-into. - You've shipped real growth product yourself: conversion, activation, or referral. You know funnel math, and you know a genuine win from a vanity one. - Experimentation is how you work, not something you ask others for. A/B testing, statistical significance, attribution. You can challenge a data team and catch a bad read. - You're hands-on in the engine room: event tracking, funnel analysis, experiment dashboards, growth instrumentation. - You're close to AI. Either you've built AI products, or you follow the space closely and have a clear view on where to bet and how LLM systems behave in production. - Ability to influence without authority: rallying distributed teams around shared vision and driving alignment across multiple stakeholders and geographies. - You talk to members and prospects often, you like doing it, and what you hear actually changes your mind. - You care about healthcare. Alan's mission has to genuinely matter to you. For us this is essential, not a nice-to-have. - English fluency is required; French is a nice-to-have. For this opportunity, we are aiming to hire within the F or higher level range https://alan.com/en/careers/a/salary-equity. 🌍 HOW WE WORK Location: You must be legally eligible to work from France. Remote work: We offer remote work flexibility, but we value in-person collaboration 🎯 IMPORTANT NOTE: WE HIRE PEOPLE, NOT ROLES. If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success. If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application! 🔖 Check out our About Alan https://alan.com/about and Career https://alan.com/careers pages, as well as our Medium https://medium.com/alan, blog https://blog.alan.com/ and Glassdoor page https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm for more info. YOU WANT TO KNOW MORE ABOUT ALAN? 🙌 Perks & Benefits https://alan.com/en/careers/a/salary-equity: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. 🤘A strong culture https://alan.com/en/about/a/leadership-principles: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work