Demand Generation Manager

About commercetools Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people. Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today. At commercetools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits. Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own. Your Impact As Demand Generation Manager, you will own pipeline generation for commercetools focusing on one of the specific industry sectors that we market to. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline. • Campaign Strategy & Execution: Build and run the full-funnel demand gen plan; multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector. • Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline. • ABM Program Ownership: Partner with Sales and RevOps to identify target account lists and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts. • Channel & Program Selection: Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them. • Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience. • Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data. • Sales & BDR Alignment: Work closely with Sales and BDR teams to ensure campaigns are timed, targeted, and followed up on effectively. This is a full-time hybrid position with three days a week spent in our London UK or Boston (MA) office. What Sets You Apart You're a creative, execution-oriented marketer who's comfortable owning a number and figuring out the fastest path to it. You know how to translate industry nuance into campaigns that resonate with a specific, often risk-averse buyer, and you're equally comfortable planning an executive dinner and building a paid ABM sequence. You bring: • 3+ years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS • Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting. • Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline. • Strong collaboration skills, comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps. • Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools. • Bachelor's degree in Marketing, Business, Communications, or a related field. • AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice. Our Benefits Because work and life are connected, our benefits are too. We’ve designed them to give you the security, flexibility, and opportunities you need to focus on what matters most. 🩺 Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support 📚 Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs 🍼 Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition 📈 Our equity participation program allows you to share in our success For more information on our benefits, visit this page. Come as you are. Build with us. Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it’s the only way to build the future. We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine. We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are. As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community. For more information on our diversity, equity, inclusion, and belonging practices, visit this page.