Senior CRM Technology Manager (F/M/D)

Location: Barcelona, Berlin or Hamburg Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets. As a key member of the CRM team, reporting directly to the Head of CRM, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth. YOUR DAILY ADVENTURES WILL INCLUDE: • Drive the technical design, implementation, optimization, and scalability of CRM systems. • Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals. • Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency. • Ensure data quality, integrity, and compliance through audits and analysis. • Troubleshoot CRM performance issues and optimize system functionality. • Analyze CRM data to generate insights and recommendations. • Manage technical vendors and maintain system documentation. • Develop in-app messages and email templates using HTML, CSS, and JavaScript. • Write SQL and Python scripts for segmentation and ETL processes. Our MarTech stack: Braze | Tableau | Mixpanel & more TO BE SUCCESSFUL IN THIS ROLE: • Bachelor's degree in Information Technology, Computer Science, Business, or a related field. • Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery. • Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications. • Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization. • Strong analytical and problem-solving skills with a data-driven mindset. • Experience with API integrations and understanding of data structures and microservices. • Ability to collaborate with engineering teams in North America on technical implementations. • Excellent stakeholder management and communication skills in English to be able to translate business opportunities to technical solutions. • Experience in lifecycle marketing or product management is a plus. OUR MINDSET & CULTURE • We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success. • We value the ability to wear multiple hats—from strategy development to hands-on execution—while thriving in a dynamic, ever-changing environment. • A ‘get it done’ attitude is at our core. We’re problem solvers who overcome obstacles by finding creative and effective solutions. • Ambiguity doesn’t deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers. BENEFITS & PERKS IN A NUTSHELL: • Flexible working arrangements • LinkedIn Learning • Sabbatical & special leave policies • WeRoad partnership • Birthday, 24th + 31st December off • Short term EU work policy • Mobility Credit • Health Insurance • Employee assistance program DIVERSITY, EQUITY & INCLUSION: Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work. ABOUT FREENOW: Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?